Digital Identity Rights Framework (DIRF)
Case Study: The Khaby Lame AI Digital Twin Deal
Author: Hammad Atta , Ken Huang
Co-Author : Dr. Yasir Mehmood, Dr .Zeeshan Baig ,
Dr. Muhammad Aatif , Dr. Muhammad Aziz ul haq,Nadeem Shahzad, Kamal Ahmed Noor, Nadeem Shahzad
Executive Summary
In January 2026, TikTok creator Khaby Lame entered into a $975 million deal with Rich Sparkle Holdings, selling exclusive rights to his digital identity including …
